The went was hosted by TV stylist Nick Ede, and key industry figures, including Zandra Rhodes and Jodie Harsh, plus those from the event sponsors The Session School and Electric Hair and myself, were able to go behind the scenes and view designs from the next generation of international fashion talent. Everything looked so professional. Ive previously modelled for Caramel Rock and Wimbledon College of art and we didn't get no mirrors with lightbulbs.
There was fifteen final year Fashion Design students who designed and styled a collection of six to eight outfits which embodies their personal philosophy about fashion design, working creatively and conceptually in producing work that is contemporary and directional. Some even designed the shoes their models wore. Each piece was so individual, there was ranges of items from masks, to plastic to see-through lace gowns, each piece more beautiful then the other.
Alongside the fashion show the final year Fashion Marketing students staged an exhibition showcasing flatwork, digital and web-based material, product, packaging and store mock-ups There was one that really caught my eye. Sultan, she had a lovely head piece that i just couldn't stop staring at!
Gill Stark, Dean of Fashion, AIU London said: “This is the second year that we have shown our final year students’ work at Free Range and it is good to be back again. Our Fashion Design and Fashion Marketing students express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic.”
I went backstage and spoke to Max Marshall a fashion designer just before the show started, she was surprisingly calm and collected, the atmosphere backstage was very relaxed, not like anything id ever seen before, i would have loved to have seen what they were like 10 mins before and during the show, i can imagine the clothes flying everywhere!
The menswear designers inspiration for her collection came from structured tailoring, 'i exaggerated the collars and used a lot of asymmetry. I really like my final piece as its my best for tailoring, i spent a lot of time working on the designs and i even made the shoes myself."When asked what the hardest part of preparing for the show, she said "it was time management, i wanted to do a larger collection but we were only alowed to do six pieces."
Max will go on produce and record music while she wear her own designs. The best way for promotion is to promote yourself id say.
The university has specialised in Fashion for over 30 years, AIU London’s exciting degrees in Fashion Marketing and Design, Fashion Marketing and Fashion Retailing have had students winning Sky 1’s Project Runway and successfully carving careers at Matthew Williamson London; Burberry, London; and Vivienne Westwood, London.
I thoroughly enjoyed my time at the American InterContinental University grad show and cant wait to be invited next time. I must add the work coming of the runway and back stage was all at a very high standard.
Basma El Ajou
This has to be my favourite piece out of all of it, it's so elegant and different, i love the lace detailing and the mask surprisingly looks great with the outfit.
Max with her final piece.